By Ken Burke, CEO and Founder, MarketLive By now, most B2B brands recognize that the Internet has upended the world of corporate purchasing. Customers who once relied on printed catalogs and placed orders through sales…

Have you ever wondered how top online retailers are using their marketing spend? Well, now you can find out! A new infographic reveals how online retailers will be using their marketing budgets over the coming…

By Rose Fava By now we are all aware that the next few years are going to be critical for B2B marketers. Professionals in the space have been faced with the need to give their…

By: Rose Fava As B2B marketers start to adopt more B2C marketing practices, budgets have shifted to make sure they are reaching their customers where it counts the most… social media. While putting together the…

by Ginger Conlon Technology has long been integral to many aspects of marketing. But today, technology can enhance virtually every element of marketing. Consequently, choosing the most appropriate marketing technology is essential. But finding the…