Burton Snowboards is a manufacturer first and foremost, and prides itself on heritage, innovation and connection. All its employees, including its digital team, are “rider-driven,” meaning they are all about the sport of snowboarding. The…

For too long, we’ve been thinking about how to turn conversations into conversions. It’s time to start thinking about how to turn conversions into conversations. So says Amy Lanigan, VP Client Strategy, Fluid. During a…

So this is us – the eTail team. It’s Sunday night and we’ve just spent a long, hard day setting up for the conference which kicks off tomorrow in Boston. Some of us worked harder…

Ever go to a conference and find yourself playing with your smartphone during sessions? Don’t lie – you know you do it. We have a proposition for you etailers at eTail Boston: instead of catching…

by Todd Scholl Special to the eTail Blog In the world of ecommerce, there are a variety of different options when it comes to metrics. Without a good framework, accurate interpretations of these metrics can…