Posts by: Andrew Cole
Andrew Cole is the Editor of the eTail Blog. With marketing experience that includes work in the biotechnology and agency industries, he brings an eclectic background to the blog. He learned the ropes in ecommerce working with Fortune 500 companies on their digital strategies and is fascinated by the advancements shaping the industry. A graduate of Boston College, Andrew now lives in New York.
andrewcole has written 30 articles for The eTail Blog.
INFOGRAPHIC: How Financial Firms Are Engaging Customers Digitally
When was the last time you actually visited a banking branch for something other than the ATM? With more people than ever using their laptops and smartphones to bank, digital capabilities have become extremely critical…
E-Commerce Marketing Border Battle: Canada vs. the U.S.
One of the primary benefits of benchmarking studies is their capacity to compare best practices between different groups. The recent eTail Canada whitepaper, “Canadian Retail, Evolved,” does just that, comparing Canadian e-commerce companies’ digital marketing…
INFOGRAPHIC: SOASTA On Optimizing User Experiences For The Holidays
As summer begins to fade, retailers are starting to prepare for their busiest time of the year: the holiday season. With more consumers choosing to do their holiday shopping online (and expecting superior digital experiences),…
5 Tactics to Enhance Your Website Strategy
Multichannel marketing is certainly a trending buzzword right now. Companies are working to integrate their email, social, web, print, mobile, and ad channels. They want to develop that 360-degree view of their audience that consists…
Roundup: this week in digital commerce
Target unveils a snappy way to shop Much like holiday shopping promotions, back to school campaigns seem to start a week earlier each year. With advertisements for school supplies and dorm furnishings in full swing,…
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