A unified commerce approach to growing your bottom line Unified Commerce is a term that many brands are starting to adopt in concept, yet are largely unable to implement given the challenge to identify the…

By Ken Burke, CEO and Founder, MarketLive By now, most B2B brands recognize that the Internet has upended the world of corporate purchasing. Customers who once relied on printed catalogs and placed orders through sales…

Search engines like Google, in their effort to deliver the most relevant results for their customers, have radically changed the way they rank web pages in recent years. Gone are the days when sites with…