Monthly Archives: January 2014
Video Alert: How Warby Parker went from Online Novelty to Multi-Channel Sensation
Before a few years ago, if you were going to buy prescription glasses, the options were pretty much all the same: you went to an optometrist, got a prescription, then you bought a pair of…
NRF Recap: IBM on Cognitive Tech, Claire’s on Global Expansion & More
I’m no stranger to conferences and trade shows. In fact, having coming from a publishing firm that covered the international textile and hospitality industries, I’ve seen my fair share of them in all shapes and…
The Ever-Expanding Marketing-Tech Landscape
by Ginger Conlon Technology has long been integral to many aspects of marketing. But today, technology can enhance virtually every element of marketing. Consequently, choosing the most appropriate marketing technology is essential. But finding the…
12 Tactics on Using Triggered Emails to Drive Conversion
Automated emails are a tricky business – they can be a bit of an oxymoron, even. While the term “automated” may convey the idea of simplicity and minimal time commitment, the reality is that setting…
Review of Holiday Performance from 100 US Retailers
Custora, a predictive analytics platform for e-commerce marketing teams, recently released its “holiday pulse,” which covers performance from 100 top US retailers over the holiday season. I must say that apart from the stats being…
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