Daily Archives: January 10, 2014

12 Tactics on Using Triggered Emails to Drive Conversion

Automated emails are a tricky business – they can be a bit of an oxymoron, even. While the term “automated” may convey the idea of simplicity and minimal time commitment, the reality is that setting…

Review of Holiday Performance from 100 US Retailers

Custora, a predictive analytics platform for e-commerce marketing teams, recently released its “holiday pulse,” which covers performance from 100 top US retailers over the holiday season. I must say that apart from the stats being…