Arhaus Furniture and Arhaus Jewels was not engaging customers upon their signing up for the company’s email list, and according to Dave Jones, they recognized that was a problem. Jones, the company’s Director of ECommerce & Web Marketing, recently spoke with me at eTail East about how and when Arhaus decided to employ an email welcome campaign, and how that sparked other trigger based emails which have seen much success. The welcome series email now leads to a social integration as well.

Since launching the welcome series in April, the brand has seen much better open rates, and on the welcome series email the company gets a 38% open rate, and then after that, the company sends a more personalized email to figure out preferences that customers have, and Jones said they see a 36% engagement rate on that series. The company has also decide to put the email sign up feature right at the beginning of the check out process.

Watch the video below to learn more about Arhaus’ email marketing success, and to hear what Jones’ favorite place in the world to travel to is – hint – he’s a big Ohio fan.