Daily Archives: July 15, 2013

Charming Charlie on How Retailers Can Leverage Cross-Functional Teams

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Fashion accessories retailer, Charming Charlie, is known for its unique way of segmenting their fashion accessories by color. The company’s VP of Ecommerce, Kim LaFleur, joined the team at eTail West 2013, to talk about how…

Financial Marketers Cite Lack of Resources as Greatest Challenge For Campaigns

According to a new survey of more than 100 marketing executives from large financial institutions, more than half of respondents found that their biggest marketing challenge is having the resources needed in order to build…