Monthly Archives: February 2013
Congrats to eTail’s Best-in-Class! And the Winners Are…
We’re in the final hours of our eTail West 2013 event, and we’re happy to share with you the winners of our third annual eTail Best-in-Class Awards. Without further adieu… eTail 2013 Best-in-Class Awards Search…
10 Easy Innovation Tips for a Big Return via Guitar Center/Malabar Hill
Everyone loves to see results fast, especially when the results will make you more money. Kirit Sarvaiya, CEO at Malabar Hill Ventures and the former Head of Enterprise Content & Community at Guitar Center, gave…
Task vs. Discovery – Refinery29’s Take on the Post-PC Revolution
When Josh Himwich, VP of Product for Refinery29, talks about tablet, he’s talking about iPad. Why? Because in 2011, 98 percent of the tablet traffic to Refinery29 was from iPad, leaving only two percent for…
Evo’s 3 Phases of Email Marketing
Nathan Decker, Senior Director, E-Commerce for sporting goods multi-channel retailer, Evo, agrees that customer retention is part science, part art. In his morning session at eTail West 2013 yesterday, he discussed how Evo has grown…
Zappos.com’s Retargeting Strategy…Minus the Creepiness
Big brother is watching, especially when it comes to online browsing. Although this might not come as a shock to most people these days, it may catch you off guard when a pair of shoes…
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