Monthly Archives: April 2012

In-Store Advertising: To Spend or Not to Spend

Retailers devote a significant portion of ad spend to in-store advertising. At what point, however, does in-store advertising go from being effective at promoting a brand to being about as noticeable as wallpaper? TRA, Inc., a…

Examples of How Good (or Bad) Customer Experiences Can Define a Brand

Thanks to the proliferation of social media and viral video, one customer’s experience can suddenly become every customer’s experience. Top retailers know that the voice of the customer (VOC) has become more important than ever…

eTail 2012’s Best-in-Class Winners Innovate in Social, Mobile, Email & Search

eTail West 2012 honored a slew of excellent companies in its second annual eTail Best-in-Class Awards celebration, held at the conference in Palm Springs, Calif. I had the pleasure of speaking with several of the…

Hautelook’s Marketing SVP on a Social Media Program that Won Big with Big Sales

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Hautelook, the flash sale site for high fashion and luxury items at a discounted price, was recently bought by Nordstrom, a company that clearly believes in the power of Hautelook’s online brand. Hautelook recently won…