Monthly Archives: March 2012

Group Buying Models: Finding the Sweet Spot

Any profile of a group buying website details both the positives and the negatives of utilizing the method. On the one hand, you have to offer a deep enough discount to attract a sufficient number…

How To Steer Clear of Potholes in Your Customer Experience Strategy

There are a lot of routes you could take in attempting to nail a customer experience strategy for your organization. How do you know what’s the right answer? What efforts will bring better brand recognition,…

Four Key Steps to Producing Effective Ecommerce Video with Proven ROI

By Dr. Melody King, Special to the eTail Blog Depending on what reports you read, some say video will be one of the hottest online retail trends in the coming year, particularly as more and…

Frugality Drove Me To Luxury Brands

The below post is from friend and colleague, Amol Tembe, who also happens to be my boss! This is the first of many posts you’ll see in the coming weeks where I and/or my colleagues…

Erick Barney’s ‘One Thing’ (or Perhaps his Lifeline) is his Smartphone

Been missing your “One Thing” posts? After a brief hiatus we are back with more of the Q&A’s you’ve learned to love and this time we bring you a man who isn’t afraid to say…