Monthly Archives: July 2011

You Can’t Improve If You Don’t Know What to Measure

by Todd Scholl Special to the eTail Blog In the world of ecommerce, there are a variety of different options when it comes to metrics. Without a good framework, accurate interpretations of these metrics can…

Q&A: Brian Tilzer, Staples.com, on E-retail’s Evolution & Analytics

Brian Tilzer speaks with eTail about how Staples.com developed its successful e-commerce platform, how it has evolved, why analytics are so important and more. 1. Can you tell us a little about yourself, your background…

eTail Bostoners: Download the UnSocial App Now!

Packing for a conference is like packing for anything else: without a checklist you’re bound to forget something…toothbrush, pajamas, underwear, business cards (hopefully not all of the above). As you check off your essentials for…

Who else are you reading?

Our friends at ROI Report were nice enough to give us a nod in their listing of some of the most notable blogs out there on online retail, social media, mobile commerce and more. They…

Social Media ROI: What’s the REAL deal?!

It’s been the question on nearly every executive’s mind for at least a good year now: Is there really such a thing as a measurable social media ROI?