Remember that time when I got all excited about H&M getting its e-commerce sea legs? Well I did. Admittedly, my excitement was somewhat self-interested as I happen to be a fan of the brand. But…

By Joe Keenan Special to the eTail Blog In a session at the recent eTail conference in Boston, Jim Moore, president and CEO of The PSNE Group, parent company of online footwear retailer Birkenstock Central,…

By most working professionals’ standards I guess you could say I’m still fairly young. Born in March of 1984, yours truly had not quite arrived when Steve Jobs introduced the first Macintosh computer. It was…

By Carolee Sherwood Special to The eTail Blog So your brand has figured out that you can grab fans and followers by the hundreds (and often by the thousands) through running sweepstakes. Now what? Consumers…

Loyalty programs aren’t exactly new. If you thought they were – consider this: in the 1950’s there were Raleigh cigarette coupons and Topps baseball cards. In the 1960’s S&H Green Stamps’ rewards catalog was the…