By Carolee Sherwood Special to The eTail Blog So your brand has figured out that you can grab fans and followers by the hundreds (and often by the thousands) through running sweepstakes. Now what? Consumers…

For too long, we’ve been thinking about how to turn conversations into conversions. It’s time to start thinking about how to turn conversions into conversations. So says Amy Lanigan, VP Client Strategy, Fluid. During a…

Ever go to a conference and find yourself playing with your smartphone during sessions? Don’t lie – you know you do it. We have a proposition for you etailers at eTail Boston: instead of catching…

Packing for a conference is like packing for anything else: without a checklist you’re bound to forget something…toothbrush, pajamas, underwear, business cards (hopefully not all of the above). As you check off your essentials for…

by Melissa Fiorenza Special to the eTail Blog “New summer collection!” “30% off sale!” “Buy one, get one free!” Whatever your news-worthy message, you’d prefer it to grace monitors for more than just a couple minutes…