It’s a common flaw of marketers to want to shove everything possible in front of their customers. The more opportunities I give them to buy, the more likely they’ll do SOMETHING, right? We think, wrong….

It’s that time again – time for a “One Thing I Can’t Live Without” installment. This time, we’re bringing you answers from one of our speakers at the upcoming eTail West conference. Her name is…

The travel industry has an easier time figuring out what that “killer mobile app” is because the customer is already mobile, says Bob Kupbens, VP, E-Commerce at Delta Airlines. He and his company have seen…

We have to thank JESS3 for this adorable Facebook infographic. Because a pictures tells a thousand words…

Peter Stringer, Director, Interactive Media, has helped the Boston Celtics basketball team grow its Facebook fan base to nearly 5.6 million people. That’s a lot of online fans. But how does he and the rest…