They say that making a first impression is everything. You dress to impress to nail that job interview. Greet a potential client with a firm handshake and eye contact to show that they can and trust you and your product. What you see is what you get. Plain and simple.
The same is true for website conversion. If you do not show consumers that you have something that they want, right away, they will go elsewhere to get it.
In this new webinar brought to you by Bloomreach and eTail, renowned marketing expert Jeffrey Eisenberg, will show you how to hit the holy grail of SEO marketing. There are thousands of possible ways to describe your products, but that doesn’t mean you’re doing justice to your SEO strategy by painting pretty pictures with pretty words.
This webinar will help you circumnavigate your way around the web’s sea of big data and adjust your content to stand out from the pack. Eisenberg, author of, “Call to Action,” and “Waiting For Your Cat to Bark?” will be joined by Joelle Gropper Kaufman, Head of Marketing at Bloomreach. Eisenberg has written for the popular marketing optimization blog GrokDotCom, eMarketing and Commerce Magazine and Forbes.com and has been a speaker at conferences like Search Engine Strategies, WSI Excellence & Innovation, Shop.org, Direct Marketing Association and MarketingSherpa. He has also spoken at corporate events including Intel‘s retail customer appreciation summit.
In the webinar you’ll learn about:
– The importance of relevance in user experience and how matching intent with content enhances happiness and increases conversions.
– How integrating big data – your site data with the data of the worldwide web – is critical to user happiness.
– How applying big data can help predict intent and helps influence content changes that reflect what consumers actually want (versus what they may have typed). Having big data is not enough.
Register for it today, and whether you can make it or not, we’ll make sure to send you the recorded presentation afterward. And as always, tell us what you think in the comments below!