By David Brussin Special to the eTail Blog If you didn’t catch Part I of this two-part post, click here to read about key strategies to improve conversion such as testing for seamless purchase flow, content…

New York eTailers gathered for our first happy hour event in NYC last night, one of our first lovely-weathered evenings of the season. What was the occasion? To that I say: need there be one? Being…

Lots of happenings these past few weeks in the e-commerce universe. In case you missed anything, here are a few headlines you should know about: Microsoft to Buy Skype for $8.5 Billion: The New York Times…

For the first time in history, the customer is ahead of the retailer. This is according to Simon Forster, Divisional Director, Online, Debenhams, who understands the challenges of bringing a company that’s been around for…

Melissa Campanelli is the editor-in-chief of Target Marketing’s eM+C brand and Retail Online Integration, a monthly print magazine, website and e-letter (The ROI Report) that’s about the integration of sales channels, including print/catalog, transactional websites…