Social media surely is all the rage, but, at the risk of beating the proverbial dead horse, everyone wants to know how to make money from it and whether it’s worth the internal investment. In…

In this day and age, you don’t go home and write about your recent experiences or excursions in a journal. Well, actually, yes you do. It’s just that everyone can see it because it’s called…

On the second day of eTail, the focus of the discussion was on innovation and how to separate yourself from the pack. According to Dell’s Zita Cassizzi, the key to social media is to listen,…

As we move into a new era, Web 3.0,  major retailers have to understand that customers aren’t necessarily going to come to them. Retailers have to find new and innovative ways to get to their…

Personalization is much more complex than signing onto a site that says, “Welcome Mary.” In fact, online consumers today expect – even if they don’t know they expect it – that a website know them,…