Tag Archives: Luxury

J.Crew’s Mag-Like Rich Experience Brings Together International Audiences

Last month, iconic American retailer, J.Crew, launched a digital initiative bringing together fashion photographer Garance Dore and blogger Scott Schuman, who were enlisted to travel the globe and capture the international quality and design of…

Effectively Profiling & Marketing to Today’s Luxury Spending “Gentleman”

In the clothing and luxury categories, male spending is growing at a faster rate than female spending. Luxury gentlemen make fewer purchases, but their average transaction is much larger, which gives them disproportionate spending share….

Take our Luxury Benchmarking Survey Now (& Maybs Win $200!)

Sure this isn’t an easy question to answer, but it sure is an important one: where does your company stand on some of the biggest issues facing the luxury industry today? It’s not so easy…

New Retailer: Swiss Fashion House, Akris, Launches ECommerce Boutique

Swiss luxury fashion house, Akris, which currently has about 600 global brick and mortar points of distribution, has announced the launch of its first ecommerce boutique on its newly designed website, akris.ch. The fashion house,…

Jaguar/Land Rover on Using Digital Channels to Build your Luxury Brand

Stuart Schor, VP, Communications and Public Affairs for Jaguar/Land Rover, says that lots of luxury brands are still wondering if they’re doing it right, doing enough, not doing enough…with social media, that is. Understanding goals…