Tag Archives: Luxury

New & Noteworthy: Victoria Beckham Gearing up for E-Commerce Launch

The infamously former Posh Spice and current fashion maven, Victoria Beckham, has surely mastered the figure hugging, structured wardrobe her clothing line epitomizes. But will she be able to translate her Saks, Nordstrom, Bloomingdale’s-hopping audience…

Whitepaper Snapshot: Predictive Analytics & Modeling Help Luxury Marketers Increase Market Share

The average affluent and wealthy family will spend slightly more than $20,000 per household on luxury items in the next 12 months. That’s according to a whitepaper, titled, “An Analytical Approach to Wealth Intelligence: How…

Last Chance Luxury Brands: Be Part of our 2012 Benchmarking Study

Last week marked the official distribution of our 2012 Luxury Interactive benchmarking survey at the sixth annual event. We had tons of luxury brands attend and happily fill out the survey. Why? Because everyone wants…

CMO, Tory Burch, Talks International Expansion, F-Commerce & More

Tory Burch believes in social media. So does her Chief Marketing Officer, Miki Berardelli. Burch has a vision for social media which shows through nearly every digital touch point of the luxury fashion brand; one…

How Luxury Brands can Reach Online Shoppers in China

China is both a huge opportunity and an enigma to many online retailers. Particularly in the luxury space, retailers and big luxury brands have been expanding rapidly in the region. But with expansion comes a…