Tag Archives: email marketing

Call for Nominations: eTail’s Best-in-Class Awards are Open for Submission!

Calling all online retailers: it’s time to send us your nominations for the Best-in-Class Awards. For the second year, eTail is helping the retail industry benchmark in four of the hottest areas impacting their business,…

Birkenstock Central: How To Increase Email Sales via Lifecycle Management

By Joe Keenan Special to the eTail Blog In a session at the recent eTail conference in Boston, Jim Moore, president and CEO of The PSNE Group, parent company of online footwear retailer Birkenstock Central,…

Riding the Chairlift: Burton Uses Segmentation, Geo-Targeting Soon

Burton Snowboards is a manufacturer first and foremost, and prides itself on heritage, innovation and connection. All its employees, including its digital team, are “rider-driven,” meaning they are all about the sport of snowboarding. The…

Best Affiliate Marketing Program: 3 Tips to Plan Yours

Having an affiliate marketing program is like having a nationwide or even worldwide sales force. By tapping into this resource, you can grow your business.

eM+C’s Four Hot Topics from eTail

Melissa Campanelli is the editor-in-chief of Target Marketing’s eM+C brand and Retail Online Integration, a monthly print magazine, website and e-letter (The ROI Report) that’s about the integration of sales channels, including print/catalog, transactional websites…