A little over a year ago at Tommy Hilfiger, VP of ECommerce, Jared Blank, adopted an overlay to the homepage which popped up and prompted an email sign-up from visitors only on the first time…

I found a few very cool things on the interwebs last week on a very cool website called Co.DESIGN. If you don’t read it already, you absolutely should. I thought I should highlight them for…

A quick infographic this morning from the folks at MailerMailer, outlines the current state of email marketing. We often wonder just how many emails are being sent daily, how many are being opened, and what…

My opinion: Yes. Email marketing will survive for those companies for whom it continues to perform. Effective marketers are always re-evaluating performance. Performance is what counts, and the email marketing channel still likely performs for…

We’ve got another hot infographic coming our way – this one about engagement filtering behaviors for Gmail and Hotmail and reasons why subscribers might start glazing over your emails. The graphic comes from Litmus, an email…