A quick infographic this morning from the folks at MailerMailer, outlines the current state of email marketing.
We often wonder just how many emails are being sent daily, how many are being opened, and what the normal consumer’s inbox looks like everyday. If it’s anything like ours, it’s scary. And we presume it’s probably just like ours. So, yes, scary.
How do you make sure your all-important marketing email isn’t one of the ones that gets subjected to the “delete” function, which so dominates our workplace desires? (Don’t know about you guys but everyday is a fight to delete more email for some of us.) That’s for another post. For now, let’s just talk about what’s happening. Here’s a few highlights:
- MailerMailer sent 1.2 billion email messages in 2011.
- Messages scheduled for Sunday resulted in high open and click rates, as did messages scheduled for midnight.
- Email messages with subject lines between 4 and 15 characters received the highest open rates.
That’s about it in this graphic, but just for kicks, take a look at it here: