Tag Archives: analytics

Chris Brya Q&A Part II: How Much Time, Money to Spend on Mobile Analytics?

If you missed Part I of this two-part Q&A, check that out here. Here’s the second installation – enjoy! In the below Q&A, Chris Brya, Director, Mobile & Emerging Channels, Choice Hotels, talks about how to…

CoffeeforLess.com’s ‘One Thing’ is Simple – and Crucial

I typically put a ban on the answer “analytics” for our ‘One Thing’ Q&A’s. But I must make an exception for Zachary Ciperski, VP of Marketing at CoffeeforLess.com. Why? Because he was actually one of…

SEM Resource Allocation: Agency vs. In-House

Search engine marketing is one of the lowest cost ways to increase traffic to an e-commerce site, but it is not without its complications. In fact, there is SO much info out there about SEM…

Jack Kiefer’s “One Thing I Can’t Live Without” is All About Technology

We are back with another round of our new series, “One thing I can’t live without.” This week, we bring you Jack Kiefer, Founder & President, Babyage.com. His opinions on technology are clear: it’s a…

What Brandon Proctor Would do without Analytics (One Thing I Can’t Live Without)

We are back with another round of our new series, “One thing I can’t live without.” Our first one kicked off with Charlie Cole, VP, Online Marketing, Lucky Brand Jeans, followed by Dan Scott, Chief Marketing Officer,…