Industry Experts & Pubs Weigh in on Key Learnings from eTail West 2012
It’s officially been one week since coming back from a jam-packed eTail week, where retailers and solution providers alike were abuzz with conversation about where the world of multichannel retail is going. From email marketing…
2 Customer Experiences Illustrate the Power of a Good One
The talk of the hour in retail and any other business model that deals with customer service (and what kind of business doesn’t, really?), is all about improving the customer experience. Why is this such…
David’s Bridal on Storytelling – How Emotional Connections Drive Growth
Around 2008 when the economy started taking a nosedive, everyone thought that the bridal industry would be recession proof. People will always get married, right? Wrong. According to Brian Beitler, Chief Marketing Officer/Executive Vice President,…
Stifel Nicolaus Says A is for Apple & Retailers Need to Follow the EcoSystem Suit
When writing his presentation about how online retailers can compete in an Amazon-centric world, Jordan Rohan, Managing Director of Stifel Nicolaus, realized that perhaps he was looking at the wrong model…the wrong “A.” Apple, he…
Chico’s, Tommy Hilfiger, Philosophy & More on Rewriting Email Best Practices
As we first reported last year at eTail West, email marketing is far from dead. A solid argument could be made that with the proliferation of mobile and social, email is seeing new interest as…
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