eTail 2012’s Best-in-Class Winners Innovate in Social, Mobile, Email & Search

eTail West 2012 honored a slew of excellent companies in its second annual eTail Best-in-Class Awards celebration, held at the conference in Palm Springs, Calif. I had the pleasure of speaking with several of the…

Hautelook’s Marketing SVP on a Social Media Program that Won Big with Big Sales

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Hautelook, the flash sale site for high fashion and luxury items at a discounted price, was recently bought by Nordstrom, a company that clearly believes in the power of Hautelook’s online brand. Hautelook recently won…

Group Buying Models: Finding the Sweet Spot

Any profile of a group buying website details both the positives and the negatives of utilizing the method. On the one hand, you have to offer a deep enough discount to attract a sufficient number…

How To Steer Clear of Potholes in Your Customer Experience Strategy

There are a lot of routes you could take in attempting to nail a customer experience strategy for your organization. How do you know what’s the right answer? What efforts will bring better brand recognition,…

Four Key Steps to Producing Effective Ecommerce Video with Proven ROI

By Dr. Melody King, Special to the eTail Blog Depending on what reports you read, some say video will be one of the hottest online retail trends in the coming year, particularly as more and…