Category Archives: Video
ZipCar on Distinguishing Your Brand with a ‘Customer Experience Map’
Our culture is more and more becoming a culture of borrowers, as opposed to owners. Think about it – you can sleep at someone’s apartment for a night and have it feel like home (AirBnB),…
Video Alert: Facebook on Being in the ‘Marketing’ (not ‘Social’) Box
Like with Google, many retailers are starting to have a love/hate relationship with the social giant, Facebook. Multi-channel, excuse me, omni-channel retailers understand the value that Facebook presents with its unparalleled reach, but it’s not…
Hilton Worldwide on Turning a One-Time Buyer into a Loyal Customer
In the below presentation from the Next Generation Customer Experience conference, Nancy Deck, VP, Full Service Brand Marketing, Hilton Worldwide, discusses how to turn a one-time buyer into a loyal customer. An impressive feat, to…
Tim Teran, Macy’s, on How to Adapt to the Millenial Customer
In the below presentation from the Next Generation Customer Experience conference, Tim Teran, Senior Vice President, Consumer Insights & Strategy, Macy’s, examines the transformative influence of the millennial consumer on retail and Ecommerce markets worldwide,…
Staples on In-Store Apps Implemented for Black Friday 2012
Black Friday may seem ages away, but it’ll be here before we know it. It does that. Creeps up on us before we can say boo. In this below presentation from one of our last…
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