Staples on In-Store Apps Implemented for Black Friday 2012

Black Friday may seem ages away, but it’ll be here before we know it. It does that. Creeps up on us before we can say boo.

In this below presentation from one of our last eTail conference, Prat Vemana, Director of Mobile Strategy, and Beth Beiringer, Mobile Product Manager, both from Staples, recount their experiences on Black Friday 2012.

Vemana and Beiringer take us inside the implementation of some new Black Friday marketing apps that served flash deals to customers in-store on the big day and some key things learned in this process.

Take a gander at the video below or download the transcript of their presentation here, and learn a thing or two ahead of the game – you know it’s never a bad thing to be ahead.