Category Archives: technology

GAP: a logo you’ve seen on at least one sweatshirt…and why you won’t stop seeing it

When a company has such an iconic brand, and they decide to change that brand, is that good or bad? Perhaps the change comes with an evolution in product and customer base. As we all…

Podcast Alert: Andrew Koven, Steve Madden, on mobile site musts and how to bring social into the mix

Andrew Koven has been in the e-commerce biz for a while. That’s an understatement – he’s pretty much one of it’s originators (that doesn’t make him old – this industry is still a baby). He’s…

Oh tablets – how you have reemerged

When you think about it, the idea for a hand-held device more sophisticated than a notebook and pen is not new. Consider the Etch A Sketch, with its safely contained aluminum powder and fancy white…

Video Interview: Jack Kiefer, Babyage.com, on new ways e-retailers must think now

While search is still important for e-retailers to focus on and understand, they really need to look ahead past just search, says Jack Kiefer, founder of Babyage.com.There are plenty of other topics that need addressing…

Googleopoly: Is Google taking over the world? And should it be stopped?

As I’ve been saying for a while now (perhaps even before I started researching this whole e-commerce phenomenon), Google is going to take over the world. I know, it’s not such a unique or controversial…