Category Archives: technology

What will growing attention to online content do for your e-commerce site?

More companies are starting to submit to the power of online content. Not long ago, it would have been a dream to imagine streaming, free TV over the web. Now networks are almost expected to…

Nordstrom taking cues from Luxury Interactive?

I remember sitting in on some presentations and panels at the recent Luxury Interactive event in NYC and hearing people talk about better aligning your e-commerce site with your brick and mortar stores to drive…

Video interview: Jana Eggers – How to use customer-generated content to build your brand

When you run a site where virtually all the product you’re selling is created by your customers, you have to be pretty savvy about what they’re posting and how they’re using your site. But according…

Joining Foursquare or Places? You need a smartphone.

Are you on Foursquare? How about Places? I have an embarrassing story. I joined Foursquare – excited to become the mayor of at least one location – my office. And then I suddenly realized: I…

David Siegel: social media is critical, but you won’t see immediate ROI, Mobile critical too

As we move into a new era, Web 3.0,  major retailers have to understand that customers aren’t necessarily going to come to them. Retailers have to find new and innovative ways to get to their…