By now it’s no surprise that social media has become an invaluable customer service tool. But to say, “We use Twitter for customer service,” doesn’t really mean much unless you have a true strategy and…

As mentioned by Nicholas Franchet, Head of Global Ecommerce for Facebook, during his presentation at eTail East, there is an opportunity for the Ecommerce industry to make $1.2 trillion in 2013. In order for each…

Like with Google, many retailers are starting to have a love/hate relationship with the social giant, Facebook. Multi-channel, excuse me, omni-channel retailers understand the value that Facebook presents with its unparalleled reach, but it’s not…

There’s been a lot of Twitter action happening these past four days. If you weren’t able to catch eTail East 2013, at least get the highlights from the below Tweetables. Make sure to follow us…

When it comes to social media, it’s less about direct sales and more about brand building, and for JetBlue, sky’s the limit. What’s the ROI of social media? For Jetblue, it’s being able to connect…