Category Archives: Search
Report Reveals 35% of Marketers do NOT have Strategy for FY2014
Thirty five percent of attendees surveyed at this year’s eTail East event in Philadelphia this past August, said they did not have a clear marketing strategy in place for FY 2013/FY 2014. That’s 35 percent,…
Nominate for eTail’s Best-in-Class Awards Now!
If you’re a fan-follower of eTail, you’ve probably heard one of us drone on about the eTail Best-in-Class Awards by now. But I’m going to assume you’re like me and wait until the last minute…
Infographic Alert: 18 Killer Stats on Why Landing Pages Work
Landing pages are one of those must-optimize assets we marketers have in our tool belts but that we sometimes ignore because, oh, I don’t know, the name? “Landing page.” It’s just not that sexy, I…
Difference Engine: Pay up or Shut up
THE on-going saga of Google sweeping up people’s Wi-Fi transmissions—as its Street View vehicles trundled around the world, snapping panoramic pictures of their surroundings—has focused attention yet again on just how much privacy people can expect…
Video Alert: CheapCaribbean.com’s Marketing Director on Success with SEO & SEM
As the Director of Marketing at CheapCaribbean.com, Lori Caldwell had the choice to work with pretty much any search engine optimization and marketing company she wanted to. While at Fossil, Caldwell was challenged with a…
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