Category Archives: Search

Video Alert: NetElixr & Lenovo Talk Paid Search Successes, Challenges

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Approximately three years ago, the marketing team at leading computer company, Lenovo sat down and realized that they needed to see some substantial growth in their search campaigns. They found NetElixir, a search marketing platform…

WalMart Canada’s ‘One Thing’ Helps to Understand Customer Searches

Drew Cashmore, Director of Digital Marketing and Customer Acquisition at Walmart Canada, manages the team responsible for digital marketing, ad monetization, social commerce and omni-channel store integration initiatives. That’s a whole lot of hefty responsibility…