Category Archives: Omni-Channel

Stuart Weitzman Builds Digital Brand with Kate Moss & Lots of Content

For the last 18 months, Stuart Weitzman has been heavily focused on taking its nearly 30-year-old brand into the digital age with intention and bravado. Executives like Susan Duffy, CMO, and Salima Popatia, Senior Vice President,…

Macy’s Strengthens Omni-Channel Strategy

According to an article published in Retailing Today, Macy’s is making definitive strides toward omnichannel dominance. The article states that the retailer is an exclusive launch partner for Apple’s new iAd-supported streaming radio service, iTunes…

New Study Finds Men Spend More Freely than Women

It turns out that women aren’t the only customers doing the bulk of the shopping these days. According to a new study from WSL, a research company focusing on shopping and retail trends, 63% of…

Video Alert: CheapCaribbean.com’s Marketing Director on Success with SEO & SEM

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As the Director of Marketing at CheapCaribbean.com, Lori Caldwell had the choice to work with pretty much any search engine optimization and marketing company she wanted to. While at Fossil, Caldwell was challenged with a…

9 Tips for Writing Effective SEO Content

I’m about to shamelessly poach an article from one of my favorite sources, MarketingProfs – but it’s all good as I’m telling you all how much I love them! As content is a huge part…