Retailers this year had a much more challenging holiday season than in years’ past. Losing six days in the holiday season forced online retailers to get “creative” as they started to roll out their major…

In the good old days of businesses growing via word-of-mouth marketing and nothing else, referrals were the difference between a business that would last and one that would fail. Nowadays, saying the word “referral” conjures…

If you’re a fan-follower of eTail, you’ve probably heard one of us drone on about the eTail Best-in-Class Awards by now. But I’m going to assume you’re like me and wait until the last minute…

Landing pages are one of those must-optimize assets we marketers have in our tool belts but that we sometimes ignore because, oh, I don’t know, the name? “Landing page.” It’s just not that sexy, I…