By Michael Harvey Special to the eTail Blog Rapidly growing sales and traffic volumes are high-class problems for any online retailer to have. Still, growth can severely strain the infrastructure of an ecommerce site. The…

This one comes to use from SteelHouse, a behavioral-based ecommerce targeting software provider, and it’s all about holiday marketing. Because we haven’t talked enough about that already. Really though, we haven’t. It’s pretty much the…

By Carin Van Vuuren Special to the eTail Blog The countdown to the 2012 holiday season has begun. This year, holiday success will be a factor of how well retailers optimize their mobile and multi-channel…

By now, most of you top retailers have developed some sort of social media presence. Fun fact: Victoria’s Secret has more than 18 million Facebook fans and more than 750,000 Twitter followers. And they’re just…

Macy’s is a company that has mastered the art of customer segmentation. For example, the My Macy’s localization initiative created customized inventories at each store location specific to demand in the store’s geographic area. Now,…