Lisa Gavales, CMO at Express, is thinking about multi-channel in a way that many retailers haven’t since the advent of the Internet. The Internet and its rapid expansion and increase in importance, forced retailers to…

The whole QR code trend has had its share of ups and downs, and those little buggers haven’t even been around that long! What we do know is that sometimes they work, sometimes they don’t,…

Text messages are a tricky business when it comes to marketing. Do we want to be in our customers’ faces with such a personal form of communication? Well, yes. But do we want them to…

Alright folks – surely many of you are anxiously awaiting what tomorrow will bring. Let’s not kid ourselves: we’re all digital marketers and therefore likely a little bit tech-nerdy. And after what seems like forever…

Time for another infographic before we head of for a weekend of BBQing, sunning, swimming and hopefully general fun-having as we wave goodbye to summer oh so soon. (Which, by the way, I would like…