What we do know is that sometimes they work, sometimes they don’t, and thankfully, we have some friends on the technology side who’ve done a great job at quantifying that a little better for us.
In the below whitepaper, ScanLife reports on the trends of mobile barcodes, or QR codes as they’ve lovingly (or not so lovingly depending on how your last marketing campaign went) become known.
Some highlights of the report:
– 2011 saw a 300% growth in barcode scanning over 2010
– Over 3,000,000 new ScanLife users were activated in Q4, 2011
– During the holiday season, two of the biggest scan days were after Christmas and many were first time users
There’s lots more information packed into this 5-page report, including some easy-to-digest infographics that will give you a little more insight into this channel that we all love to hate or hate to love.
Download the report now and tell us: what’s your take on QR Codes? What successes have you had with them in your digital marketing campaigns? I’d like to know!