Check out Jason Morse’s full presentation from eTail West! It’s packed full of insights on how to fine tune your brand’s mobile strategy, straight from the former Google employee and current VP of Mobile Products…

There is no disputing that smartphones have become powerful shopping tools. But the real question is whether they are powerful buying tools. I recently caught up with Loren McDonald, VP of Industry Relations for Silverpop,…

For smartphone users, the next generation of window-shopping has arrived. Analytics and marketing startup Upsight is launching a new location-based mobile marketing tool called GeoTrigger. With the new tool, not only can marketers target consumers…

The mobile revolution is over: smartphones and tablets have won. Welcome to the mobile society. If we needed any more proof of the ubiquity and ascendancy of mobile devices, analytics company ComScore has provided it…

With mCommerce growing at break-neck pace, how are retail marketers taking advantage of this next frontier of conversions? Unfortunately, a new infographic analyzing mobile conversions shows that marketers have been slow to adapt to the…