Category Archives: Luxury
Jaguar/Land Rover on Using Digital Channels to Build your Luxury Brand
Stuart Schor, VP, Communications and Public Affairs for Jaguar/Land Rover, says that lots of luxury brands are still wondering if they’re doing it right, doing enough, not doing enough…with social media, that is. Understanding goals…
Trend Spotting: Beauty Brands Entering the E-Commerce Scene
Lots of beauty brands are getting on the e-commerce bandwagon these days. It makes sense – women know what they want already and don’t need to shop in stores for it. If they don’t know…
How Luxury Brands Can Captivate Consumers with Visually Stunning Sites
A retailer’s website is its digital flagship and should represent the brand as effectively as its brick and mortar storefronts. Here’s what a few luxury retailers are doing to bring people into their digital channels…
Ritz-Carlton’s Fancy New Mobile App; What are Your Fave Luxury Brand Apps?
Luxury brands are no longer lagging in the digital world – well, the best ones, anyway. The ones that still are? We’re betting they’ll catch up soon given the recent track record we’ve seen with…
RueLaLa’s Director of User Experience ‘Can’t Live Without’ Data
In today’s multi-channel marketing world, data is almost an afterthought. Of course you’re going to rack up a whole bunch of data if you’re selling products through digital channels. But how do you use that…
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