Trend Spotting: Beauty Brands Entering the E-Commerce Scene

Lots of beauty brands are getting on the e-commerce bandwagon these days.

It makes sense – women know what they want already and don’t need to shop in stores for it.

If they don’t know what they want, technology has become so advanced that online shops can help them figure that out, in a quite sophisticated manner.

Here are a few recent e-commerce beauty brand launches to note.

– We already spoke about this one, but Dr. Oz’s launched to help women choose their beauty products smartly. The site is designed to guide women through a scientific education about the beauty products they’re using, then of course, to sell those products to them.

GLOSSYBOX, a global beauty sampling brand, announced that its U.S. online operations have launched. The online store at, went live Friday, May 11th as the eighteenth launch for the beauty subscription service. After registering for the site, members are asked a series of questions about their beauty profile and based on the info given, they are sent a customized box of beauty products for $21 per month. The products are neatly wrapped to add to the whole online to in-person experience.

– Luxury French skincare line, NUXE, has announced it will offer its products online to U.S. consumers at starting Tuesday, May 29th. Nuxe grew from a small, independent Parisian company at quaint apothecaries in France to a well-known luxury product available in many U.S. beauty boutiques. From May 29 – June 30, the brand will offer free shipping through the site listed above.

– Supermodel Beverly Johnson introduced her own e-commerce site to promote her lifestyle brand late last year. sells her line of multi-cultural haircare, skincare and bath and body products, which are also sold in Target stores.