Category Archives: Featured

Infographic Alert: The Joy of Clicking

Time for another infographic before we head of for a weekend of BBQing, sunning, swimming and hopefully general fun-having as we wave goodbye to summer oh so soon. (Which, by the way, I would like…

What Marketing and Customer Service Can Learn from Each Other

My older brother, a head of sales and marketing in the hospitality business taught me long ago, particularly with consumer products: You’re always selling your product and serving potential or actual customers…with every conversation you…

Flipping The Multi-Channel Model: Integrating Digital Through Your Organization & Channels

Retailers have been obsessed, in recent years, with the idea of “multi-channel.” But now they’re trying to figure out how to be multi-channel without feeling multi-channel…so-to-speak. Customers don’t care about channels and they don’t think…

ECommerce + Entertainment = The New ‘It’ Marketing Strategy?

The merging of ecommerce and entertainment represents a transformation of the online marketing world. Where online games and entertainment were once the domain of websites aimed at children or young gamers, they are rapidly becoming…

Upscale Beauty Brand L’Occitane is in the Mobile Game Game

French maker and retailer of skincare, body care and fragrance, L’OCCITANE has launched a free iPhone and iPad game app meant to be a fun-filled experience for the user and a branding boost for the…