by Mark Palony Special to the eTail Blog Set-it-and-forget-it is not a paid search strategy. If you want to maximize the ROI of your PPC campaigns, it’s necessary to review and optimize the performance of…

Search engine marketing is one of the lowest cost ways to increase traffic to an e-commerce site, but it is not without its complications. In fact, there is SO much info out there about SEM…

Jay Shaffer, Chief Marketing Officer, California Delicious, chose a ‘One Thing’ that will probably set a light bulb off for many of you as retailers, especially online retailer, also can’t live without it. What is…

By Lorenz Jakober Special to the eTail Blog It’s looking like the “Couch Commerce” trend – shopping on smartphones and tablets from the comfort of your home – is here to stay. A recent report…

It’s a common flaw of marketers to want to shove everything possible in front of their customers. The more opportunities I give them to buy, the more likely they’ll do SOMETHING, right? We think, wrong….