The busiest shopping days of the season did not disappoint this year, especially for you omni-channel retailers out there who had invested in doing it right. Akamai, a cloud platform for media and content delivery,…

Before a few years ago, if you were going to buy prescription glasses, the options were pretty much all the same: you went to an optometrist, got a prescription, then you bought a pair of…

Automated emails are a tricky business – they can be a bit of an oxymoron, even. While the term “automated” may convey the idea of simplicity and minimal time commitment, the reality is that setting…

Thirty five percent of attendees surveyed at this year’s eTail East event in Philadelphia this past August, said they did not have a clear marketing strategy in place for FY 2013/FY 2014. That’s 35 percent,…