Melissa Campanelli is the editor-in-chief of Target Marketing’s eM+C brand and Retail Online Integration, a monthly print magazine, website and e-letter (The ROI Report) that’s about the integration of sales channels, including print/catalog, transactional websites…

It’s not the first email you’d expect from an airline, but when AirTran Airways started sending happy birthday emails to its customers, the company stumbled upon a surprisingly effective email marketing campaign. “You might think…

For Roy Hessel, CEO, EyeBuyDirect.com, the biggest challenge when he launched the site, and perhaps still the biggest challenge, is what he calls the “product matching challenge.” “We want to show people the right product…

Al DiGuido, CEO, Zeta Interactive, kicked off the e-mail segmentation summit happening right now at eTail West by asserting that despite people saying over and over again that e-mail and targeted email marketing is dead,…

We’re very excited to be here in Palm Desert for the eTail West conference where industry professionals are gathering to talk about all the hottest topics facing internet retailers today. A packed four days awaits…