According to a new infographic from GetResponse, email still converts better than social media marketing (or search for that matter), what really works is combining them. By adding social sharing icons to email marketing messages…

By Matthew Kelleher Special to the eTail Blog During a recent webinar, a question was posed that I thought was worth a second look: “When using an abandonment program, sending a discount to encourage a…

Have any of you noticed what’s new with Gmail? If you’re an avid user, it’s impossible not to. At first, the new layout threw me for a loop, and like most change that is forced…

Nathan Decker, Senior Director, E-Commerce for sporting goods multi-channel retailer, Evo, agrees that customer retention is part science, part art. In his morning session at eTail West 2013 yesterday, he discussed how Evo has grown…

Jared Blank, VP of E-Commerce, Tommy Hilfiger, is all about testing new-wave marketing through digital channels, but he also appreciates the value of tried and true marketing tactics. In the below interview, Part II of…