It’s been the talk of the email town in the retail space these last few weeks: Gmail’s new email filter. Nobody seems to love it, especially retailers. If you aren’t a Gmail user, or didn’t…

When consumers were originally approached with daily emails from their favorite deal providers, such as Gilt or Groupon advertising 20% off of luxury doggie day care or two-for-one cupcakes at Magnolia Bakery, there were few…

As demonstrated in this infographic by Flowtown, the internet age has created a “certified playground” for the marketing professional. It has completely changed the way people communicate, and especially the way marketers reach consumers. The…

By Garry Lee So…what’s it got to do with you? “Are you crazy?!?!?!” – That’s most people’s first reaction when I try and explain how important email can be for site conversion. But think about…

One of the biggest challenges of email is getting readers’ attention. Drowning in a daily sea of emails, consumers really just want to come up for air, deleting as many messages as possible on their…