When a company has such an iconic brand, and they decide to change that brand, is that good or bad? Perhaps the change comes with an evolution in product and customer base. As we all…

Cars.com is seeing 15 percent of its total traffic coming from mobile devices. As Sharon Knitter, Senior Director, Consumer Products, says in the below interview, “that’s huge.” The site is taking an all-hands-on-deck approach to…

What has Dell.com learned in seeking out the best practices for social media regarding its brand? “A lot.” So says Zita Cassizzi here in this interview beautifully produced by Scribe Media. She continues by saying…

It’s quite shocking to me that a brand as established as Vogue would take this long to get on the online bandwagon with a real online presence. But alas, for reasons I’m sure are many,…