Category Archives: ecommerce

Why Your Content Isn’t Working… And How to Make it Better!

March 4, 2014 - Customer Data, Customer Experience, ecommerce, etail, Social, technology

This afternoon in the ‘Content Loyalty and Site Optimization’ Track of eTail West, Jonathon Colman, Content Strategist at Facebook, shared the top 6 things he thinks brands are doing wrong when dealing with content today,…

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16 Tips for Creating ‘Raving Fans’ of Your Brand

March 4, 2014 - Customer Data, Customer Experience, Customer Loyalty, Customer Retention, Customer Reviews, ecommerce, etail, In Store Experience, Omni-Channel, Social

Main Day One of eTail West here in San Antonio, TX started off with an amazing presentation in the general session room by Brad Wolansky, CMO of the Yankee Candle Company. For Brad, there are…

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eTail Best-in-Class Finalist Case Study: 1-800-CONTACTS and 5th Finger

March 4, 2014 - ecommerce, etail, Featured, Mobile, Uncategorized

When Justin Olson, Director of Digital Commerce at 1-800-CONTACTS and Josh Stanley, former Associate Director of Product Management at 1-800-CONTACTS but now technology product manager at Zappos.com, sat down to develop a project charter for…

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5 Tips to Improve Mobile Conversions via Email

March 3, 2014 - Customer Experience, ecommerce, Email, Mobile, Personalization, technology

This afternoon, during the Email Summit of eTail West, Alaa Hassan, VP of iNetVideo walked a group of attendees through how to convert mobile customers using innovative email marketing. According to Alaa, the reason mobile…

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9 Tips for Initiating Sustainable SEO Strategies

March 3, 2014 - Content, ecommerce, Enhanced Content, etail, Search, Social, technology - Tagged: , ,

During the first session this morning in eTail West’s Search Summit, Ash Buckles, SEO Manager for InterContinental Hotels Group, walked attendees through several important sustainable SEO strategies. According to Ash, the current keys to SEO are accessibility…

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