Category Archives: In Store Experience
Kate Spade Saturday Debuted with 24-Hour Shoppable Window Stores
If you’re a New Yorker and you missed it, I’m sorry. I did too. Apparently last month, one of the city’s favorite handbag designers, Kate Spade (who also happens to have a great line of…
The Future of the In-Store Experience is about Digital Immersion
We knew it already, but an article in today’s AdWeek affirmed our predictions: the future of retail stores is much more Jetsons than Mad Men. As the story illustrates through an example of AT&T’s flagship…
House of Fraser on What Customers Want & Expect from the In-Store Experience
With more than 60 stores across the UK and Ireland, and a more than 150-year history, House of Fraser is a retail outlet that has seen it all over the years. The company has become…
Video Alert: AT&T on Being Customer-Obsessed (not just Customer-Centric)
The thing about being customer centric in 2013 is that it’s really not enough anymore. Today, in an age of omni-channel marketing, we need to do more. We need to be customer-obsessed. That was the…
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